12th July 2010 – Betfair and Ongame Network jointly announce that Betfair Poker is joining Ongame Network’s global online poker network at the end of July 2010. This landmark agreement between Betfair and Ongame Network sees a significant player liquidity migration to Ongame Network from Betfair Poker’s standalone poker room.
By operating on Ongame Network’s P5 Poker Engine, Betfair Poker will offer its players an enhanced gaming environment, suitable for any poker wallet, with the liquidity to energize cash games and tournaments.
“This move is a conscious effort to place our poker players at the forefront of our product offering. Betfair Poker players will have access to more games, at all times of the day. Both companies are dedicated to the long term improvement to player experience. We look forward to a long and successful partnership with Ongame Network,” said Daniel Svard, Head of Betfair Poker.
“Betfair is the ideal kind of long-term partner for Ongame Network: a respected gaming brand and technically mature,” said Martin Lerby, Head of Ongame Network. “In our competitive industry, we welcome the player liquidity and poker knowledge that Betfair brings to our network.“
About Betfair:
Betfair is the world’s biggest online sports betting company and pioneered the first successful betting exchange in 2000. Driven by cutting-edge technology, Betfair enables customers to choose their own odds and bet even after the event has started. The company now processes over six million transactions a day from its three million registered customers around the world. In addition to sports betting, Betfair offers a portfolio of innovative products including casino, exchange games and poker.
Betfair has twice been named the UK’s ‘Company of the Year’ by the Confederation of British Industry and has won two prestigious Queen’s Awards for Enterprise, being recognised for Innovation in 2003 and most recently for International Trade in 2008.
Betfair currently employs over 2,300 people, principally in London, Malta and Australia. The company is a licensed betting operator in the UK, and holds further licenses in Tasmania, Austria, Italy and Malta.
About Ongame Network:
Ongame Network is one of the world’s largest poker networks and a leading supplier of online and mobile poker software. The global network includes over 25 of the e-gaming industry’s strongest brands and operators, and up to 45,000 concurrent players at peak times during the day. The company offers both operators and their players a wide variety of ring games and tournaments to choose from every hour of every day. Ongame Network is a subsidiary of bwin Interactive Entertainment AG, a leading provider of online gaming entertainment. Further information can be found at the Ongame Network website.
(Betfair Press Release)